It does not belong to the world of television, but it belongs to the world we live in. Blurring the line between design and technology. The Serif challenges the way we view technology and its interaction with the space around it.
Features
Quantum Processor 4K
Elevate your picture to 4k with machine based AI.
100% Color Volume with Quantum Dot
A billion stay-true shades of breathtaking color.¹
NFC on TV
Mirror the sound between your Android device and TV with one touch.
120HZ
Samsung TV’s feature the ultimate in home entertainment experience with exceptional motion enhancements featuring virtually no motion blur on screen and incredibly low lag rates. Pictures refresh quicker and action-packed movies and sports stay smooth and crisp.
Iconic I- shaped Design
This unique collaboration between Samsung and the award winning Paris-based design duo Ronan and Erwan Bouroullec blends design and technology into a simple, functional solution for connecting with what we enjoy most in life and with the people who matter.
Ambient Mode
Customize your display to fill the screen with what you love²
¹QLED televisions can produce 100% Color Volume in the DCI-P3 color spaces, the format for most cinema screens and HDR movies for television.
²Background features accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device(Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.